March 07, 2020
With the ever-evolving interests of Grand Lake Casino players, the casino makes very intentional effort to maintain their gaming options, keeping them updated while providing the best product mix for their players. In the casino industry, this is referred to as “freshening” or “refreshing” due to the process resulting in new games and experiences for the players...keeping things fresh and interesting for the players who enjoy specific types of games.
On a daily basis, there are over 600 variations of gaming options on the floor at all times. During the last 4 years, the casino has converted and installed a total of 800 electronic gaming machine technologies. This means over 130% of the casinos’ games have been updated in the last 4 years.
Nick Birdsong assistant General Manager expanded on the process: “We are doing our best to be diligent in providing the most premium game offerings available, it is important because we try to provide the best product mix for our players and their interests and taste in games is constantly evolving.”
On a monthly basis, Grand Lake Casino conducts a very involved game analysis that informs leadership of which games are most in demand. Keeping up with demand means leading a process that is constantly improving and updating games centered on customer preferences. Birdsong shared further detail: “We have designed our floor around what is most popular to the players, ensuring that our players make the decisions about what games we offer. We want to ensure that our games are the most updated and newest available.”
The games chosen at GLC are not solely what is being made available by the manufacturer. Instead, all decisions are based on what the customers have said is most important to them. The current selection of games at GLC are a combination of video and mechanical games across various bet levels, from penny games to high limit. Grand Lake Casino also offers table games in the form of blackjack and is constantly on the lookout to deliver exciting and new player experiences. Birdsong emphasized: “We actively listen to players’ feedback and that directly informs the type and variety of games we place on the floor for our players.”
Grand Lake Casino is constantly working to offer a customized and fresh game experience relevant to and exceeding our players needs. This allows for the best possible level of performance for the enterprise. When the enterprise performs well, we have the ability to provide meaningful employment to interested tribal members and deliver financial resources to the Nation that provide core services for our members. Nick may have said it best when proclaiming; “It feels really great to be part of a team that is responsible for stewarding our Nation’s dollars. Providing resources to our tribe by delivering a world-class guest experience is my focus every day...”